Website Build & Restructure
Your website is turning awaythe people you most want to reach.
A broken mobile layout, service times nobody can find, a donation form that stopped working, a browser security warning, each one quietly pushing first-time visitors away. You don't need a pretty website. You need one that works.
The reality
Do any of these sound familiar?
The mobile layout is broken, visitors leave immediately
Your website looks fine on a desktop. But 70%+ of visitors arrive on mobile, the first-time visitor looking up your service times on the bus. On their screen: images overflowing the edges, text too small to read, buttons positioned where thumbs can't reach. They wait five seconds for the page to load and leave.
The donation form stopped working, nobody noticed
The donation form plugin quietly broke after an update several months ago. Every visitor who clicks 'Give Now' sees an error or a blank page. Submission notifications go to a former staff member's inbox. The organisation only finds out when someone calls directly to say they've tried three times and can't donate.
Navigation is organised for insiders, not visitors
The navigation reads 'General Affairs', 'Education Ministry', 'Care Team.' What visitors are looking for is: 'I'm visiting for the first time,' 'What time do you start?', 'How do I volunteer?' They click through four pages and still can't find the answer, not because the information doesn't exist, but because the website is organised for insiders.
Browser showing 'Not Secure' warning
The SSL certificate expired, or was never installed. Chrome, Safari, and Firefox all show a red warning before visitors even see your mission. Most people, especially older visitors, close the page immediately.
Content hasn't been updated in years
The latest news post is from the 2022 Christmas party. The staff page lists someone who left last year. The events calendar shows activities that ended three months ago. A first-time visitor's first question isn't 'Should I get involved?', it's 'Is this organisation still operating?'
The solution
How Re:focus fixes this
Visitor-task navigation redesign
We restructure your navigation from internal org chart logic to visitor task logic, 5 to 7 items, each answering a real question a visitor has when they arrive: First visit, Service times, How to give, How to volunteer, Contact us.
Mobile-first design and Core Web Vitals optimisation
All pages are designed mobile-first, ensuring correct display on any screen size. We optimise page loading speed targeting First Contentful Paint below 2.5 seconds, passing Google Core Web Vitals assessment, which directly affects search ranking.
SSL installation, security hardening, form testing
SSL installation is the first step and typically completed within one business day. We simultaneously install a security firewall, malware scanning, and test every form end-to-end, including verifying where submission notifications go, ensuring every donation and enquiry reaches the right person.
WCAG 2.1 AA accessibility compliance
We ensure your website meets WCAG 2.1 AA accessibility standards: colour contrast compliance, alt text for all images, correct form labels, video captions, keyboard navigation. For the elderly, visually impaired, and people using assistive technology that you serve, this is basic dignity.
Google Analytics 4 + Search Console + Business Profile
Three free tools that take you from flying blind to data-informed: GA4 (who's visiting, what they're reading, where they leave), Search Console (what keywords bring people to you), Google Business Profile (appearing in maps and local search with your times, address, and contact).
Deliverables
What you receive
Website audit report
Technical + content + strategic analysis
Visitor-task navigation redesign
New structure proposal and implementation
Mobile-first build or optimisation
Responsive design, Core Web Vitals compliant
SSL installation and setup
Immediately removes 'Not Secure' warning
Security firewall setup
Wordfence or equivalent solution
Form end-to-end testing and repair
All forms tested, notification routing verified
WCAG 2.1 AA accessibility compliance
Colour, alt text, labels, captions
GA4 + Search Console installation
Including initial report configuration
Google Business Profile setup
Local search and maps visibility
Quarterly content maintenance framework
Seven-point checklist for ongoing upkeep
Ready to re:focus?
Find out how many visitors your site is losing